For our first project, we had something a little more ambitious in mind. Trouble with ambition of course is it generally drives you to places outside your comfort zone. You learn a lot, but, in the words of Donnie Rumsfeld, “there are unknown unknowns.”
David had been kicking around this idea of doing a digital shrine to the word “Mate”, at least as it pertained to Australian vernacular. He sat on this for a good couple of months while project #1 crept slowly along. Finally one day, and without telling any of us, he approached a good friend about featuring in the videos, pitched him the idea, and The Meaning Of Mate was born.
The catch was, of course, timing. Australia Day happens each year on January 26th, and that would be the perfect opportunity to launch the site. The day he first pitched the idea? January 13th.
And so began a dash to find a director, a designer and a developer to pull it all together. Collector’s Edition’s advantage is pulling together the right team for the right project under a tight schedule; little did we know we would be testing a core competency to the limit with our very first endeavour.
The end result, while a little rough around the edges, was a resounding success. Designed, developed, shot and edited over a long weekend, the videos themselves notching up over 200,000 views in less than week a number which continues to climb daily. Several people asked what brand or client it was for, but that belies the Collector’s Edition ethos. We made it because it made us smile, we hope it made you smile too. Special thanks to our friends at Projucer, without whom it would not have been possible.
Until next time…
- Collector’s Edition.